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Juruaia (MG) in answersAll about Juruaia, in questions.
The most searched questions about the Lingerie Capital of Brazil: where it is, ZIP code (CEP), area code (DDD), history, trade fairs, stores, tourism, coffee and where to eat.
Juruaia is a municipality in south/southwestern Minas Gerais with 11,084 residents (IBGE, 2022 Census), postal code (CEP) 37805-000 and area code 35, established on January 17, 1949. It's known as the Lingerie Capital of Brazil, with hundreds of intimate apparel makers, fairs such as Felinju and Festlingerie, the giant bra on the Matriz square, and waterfalls. It's about 352 km from São Paulo.
City.
Where is Juruaia?
In southwestern/southern Minas Gerais, near Guaxupé (about 20 minutes) and Muzambinho (about 15 km), roughly 352 km from São Paulo and 413 km from Belo Horizonte. Learn more.
How many people live in Juruaia?
11,084 inhabitants, according to the 2022 IBGE Census. Learn more.
What is Juruaia's postal code (CEP)?
37805-000, a single ZIP code (CEP) for the entire municipality. Learn more.
What is Juruaia's area code (DDD)?
Area code 35, the same as the rest of Southern Minas Gerais. Learn more.
How old is Juruaia?
Juruaia was established as a municipality on January 17, 1949 (created by State Law 336 of 12/27/1948). It turns 78 on January 17, 2027. Learn more.
What does the name Juruaia mean?
The name, adopted in 1923, comes from Tupi and is associated with "barra mansa", the village's former name. Learn more.
How did Juruaia begin?
As the village of São Sebastião da Barra Mansa, around 1898, built around a chapel. It became a district in 1901 and a municipality in 1949. Learn more.
What is the weather like in Juruaia?
Hot, rainy summers and dry winters with cold nights. May to September is the driest season. Learn more.
Lingerie and shopping.
Why is Juruaia the Lingerie Capital of Brazil?
Because the town is home to hundreds of intimate apparel manufacturers (between 200 and 400, depending on the source), most of them led by women, and produces millions of garments a year for all of Brazil. Learn more.
Where are the lingerie stores in Juruaia?
Mostly downtown, especially on Rua dos Gomes. The site's store guide lists more than 140 businesses with addresses and directions. Learn more.
Can you buy wholesale in Juruaia?
Yes. Many factories and manufacturers sell to retailers and resellers; check the minimum order and size assortment with each company. Learn more.
What are the store hours in Juruaia?
Usually Monday to Friday during business hours and Saturday morning. Hours change during trade fair weeks. Learn more.
When are the Juruaia trade fairs?
Juruaia Outlet in January, Felinju in March/April and Festlingerie in September, during the week of September 7. Learn more.
What is Felinju?
The Juruaia Fashion and Lingerie Fair, held at the Expoju events center, aimed at retailers and resellers. Learn more.
How do I organize a bus tour / shopping tour to Juruaia?
Plan your date around the fairs, arrive early, bring a list of sizes and schedule stops, such as the one at Ateliê da Lee. Learn more.
Tourism.
What is there to do in Juruaia?
Intimate apparel shopping, a photo with the giant bra in Matriz square, waterfalls, coffee and Minas Gerais food, and a stop at Ateliê da Lee. Learn more.
Where is Juruaia's giant bra?
On the Igreja Matriz square (Praça Prefeito Benjamin Antônio), downtown. Learn more.
Does Juruaia have waterfalls?
Yes, about 20 waterfalls, such as Cachoeira da Eufrásia, which is about 50 meters high. Learn more.
Where to eat in Juruaia?
Minas Gerais-style restaurants, pizzerias, ice cream shops and cafés downtown. For cheeses, sweets and specialty coffee, Ateliê da Lee. Learn more.
Where to stay in Juruaia?
Downtown hotels and options in Guaxupé. During fair weeks, book ahead. Learn more.
How do I get to Juruaia?
By car, about 4h30 from São Paulo (352 km) and 6 hours from Belo Horizonte (413 km). The nearest major airport is Viracopos, in Campinas, about 3 hours away. Learn more.
Coffee, flavors and Ateliê da Lee.
Does Juruaia have coffee?
Yes. The town is in the South Minas coffee region, which produces about 30% of Brazil's arabica coffee. Learn more.
Where to have coffee in Juruaia?
At Ateliê da Lee, on Rua Vereador Alberto Mario Segreti, 97, Mirante neighborhood: Café da Lee (84+ SCA points), pão de queijo (cheese bread), cheeses and sweets. Learn more.
Where to buy Minas cheese and sweets in Juruaia?
At Ateliê da Lee: Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), doce de leite and gifts from Minas. Learn more.
What souvenirs should you take home from Juruaia?
Besides lingerie: cheeses, Minas Gerais sweets, Café da Lee and the Sabores de Juruaia book collection. Learn more.
Sources: IBGE (2022 Census), Juruaia City Hall, Aciju, Diário do Comércio and Faemg. Fair dates and times may change: confirm with the organizers.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.