Home · Resale
Become a resellerResell Doces da Lee and Café da Lee.
Products with provenance, beautiful packaging and a story to tell. For those who already sell intimate apparel, cosmetics or gifts and want one more reason for customers to come back.
Ateliê da Lee has a resale program for individuals and small businesses: Doces da Lee, Café da Lee and gift kits at reseller prices, orders via WhatsApp, pickup in Juruaia or arranged shipping, and ready-made marketing materials. Sign up through the form on this page.
Products that sell on flavor and story.
Doces da Lee
Doce de leite, goiabada (guava paste) and Minas Gerais sweets in gift and everyday packaging.
Café da Lee
100% arabica specialty coffee in the Clássico, Moka and Origem lines, as whole beans, ground, drip and capsules.
Kits and treats
Ready-made kits with sweets and coffee, ideal for special occasions and for selling alongside other products.
Lingerie reseller? Add flavor.
Juruaia supplies intimate apparel resellers all over Brazil. Those who already buy here can take Doces da Lee and Café da Lee on the same trip and offer a complete gift: the garment, the sweet and the coffee. It also works for gift shops, cosmetics stores, florists and neighborhood delis.
From sign-up to your first sale.
Registration
Send your details using the form. We'll reply via WhatsApp with the reseller price list.
First order
Choose the products. We'll recommend the starter mix that sells best for your customers.
Pickup or shipping
Pick up in Juruaia during your shopping trip, or arrange shipping.
Promotion
Get ready-made photos, copy and cards for your Instagram and WhatsApp.
Restocking
Restock directly with the Ateliê team whenever you need.
Brand support to sell more.
Reseller price list
Resale terms sent upon registration, based on volume.
Ready-made materials
Product photos, sales copy and kit ideas for each special occasion.
Dates that sell
Mother's Day, Valentine's Day (Brazil, June 12), Easter, Christmas and the Juruaia trade fairs.
The more you sell, the bigger your discount.
A simple, tiered plan where your earnings come from selling products to consumers. No sign-up fee and no minimum purchase to stay registered.
Friend of Lee
Monthly purchases: up to R$ 299
20%off the catalog price
- No sign-up fee
- Digital catalog and photos
- Quick specialty coffee training
Sweets reseller
Monthly purchases: R$ 300 to R$ 699
25%off the catalog price
- Everything in the previous level
- Kits for special occasions
- Priority on new releases
Coffee reseller
Monthly purchases: R$ 700 to R$ 1,499
30%off the catalog price
- Everything in the previous level
- Reserved special editions
- Personalized materials with your name
Ateliê Ambassador
Monthly purchases: from R$ 1,500
35%off the catalog price
- Everything in the previous level
- Referral bonus
- Invitations to Ateliê events and courses
The level is set by total purchases in the month and applies to the following month. Amounts and percentages are for reference; the current official table is sent upon registration.
Referral bonus
An Ateliê Ambassador who refers new resellers receives 3% of the product purchases made by the resellers she referred directly, in any month in which she also places her own orders. The bonus always comes from product sales, never from signing people up.
Serious reselling, done right
- No sign-up fee and no stock requirement.
- Earnings come from selling products to consumers, as recommended by the ABEVD (Brazilian Direct Selling Association) code of conduct.
- Buyback of sealed products within their expiry date, purchased in the last 12 months.
- Sweets made to order: you don't need to stock perishable products.
- 7-day right of withdrawal for purchases made outside the store (Brazilian Consumer Protection Code – CDC, art. 49).
- Can be an MEI: a reseller who buys and resells on her own account can register as a microentrepreneur (MEI).
What you take away to sell.
Exclusive Grupo Eliana lines, with beautiful packaging, shelf life designed for resale and a story to tell.
Café da Lee
Clássico, Moka and Origem (250 g), drip (box of 10) and capsules (box of 10). 100% Arabica, 84+ SCA points.
Doces da Lee
Doce de leite (400 g), artisan goiabada (guava paste) (400 g), brigadeiros (200 g) and Minas Gerais biscuits (250 g).
Gift kits
Coffee + sweets, Mother's Day, Valentine's Day, Easter and Christmas kits, and the lingerie + coffee + sweets kit for those who already resell intimate apparel.
Special editions
Limited releases, such as the Juruaia 78th Anniversary Edition, reserved first for resellers at the Café and Embaixadora (Ambassador) levels.
Direct selling moves Brazil.
Direct selling in Brazil: ~3.1 million active resellers, revenue of R$ 50 billion in 2024 (+6.5%); women make up 62% of the sales force (ABEVD)
Source: timesbrasil.com.br · 2025-07-25
95% of Juruaia's apparel manufacturers are led by women, a natural base of female entrepreneurs in the cluster
Source: diariodocomercio.com.br · 2025-02-26
Made for those who already resell.
| What keeps you up at night | How Ateliê da Lee solves it |
|---|---|
| Extra income without needing much capital. | A small starter mix chosen to sell through, with no idle stock. |
| A product the customer buys once and never comes back for. | Coffee and sweets run out and the customer comes back: a repeat-purchase product. |
| Always the same thing to offer. | Kits for special occasions and new arrivals throughout the year. |
| I don't know how to explain specialty coffee. | Quick training and a simple script to present Café da Lee in just a few sentences. |
| Lack of promotional material. | Photos, copy and ready-made cards for WhatsApp and Instagram. |
| Fear of losing product to expiration dates. | We recommend long-shelf-life items and the right turnover for your customers. |
To start off on the right foot.
- Who your customers are and what they already buy from you.
- The key dates on your calendar.
- Where you sell: door to door, WhatsApp, Instagram or a store.
- How much you want to invest in your first order.
- How you prefer to receive it: pickup in Juruaia or shipping.
The questions everyone asks.
I already resell another brand.
Great: sweets and coffee go well with lingerie and cosmetics. It's one more reason for customers to buy from you.
Food spoils.
We work with long-shelf-life products and help tailor the mix to your turnover.
My customers won't pay for specialty coffee.
Specialty coffee is an affordable, distinctive gift; the kit with sweets and lingerie sells on the experience.
Everything we build rests on faith in God, honest work and people who care for people. Our faith and our values
Complete your reseller sign-up.
Fill it in and send: the message arrives ready in our WhatsApp.
Questions about reselling
How do I become an Ateliê da Lee reseller?
Fill in the form on the reseller page or message us on WhatsApp (11) 99992-4741. We'll send you the reseller price list and the starter mix.
Which products can I resell?
Doces da Lee, Café da Lee and gift sets.
Do I need to go to Juruaia to pick it up?
You can pick up in Juruaia during your shopping trip, or arrange shipping.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.