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Export · Juruaia Intimate ApparelLingerie from Juruaia to the world.
Around 400 manufacturers of lingerie, swimwear, activewear and sleepwear, 20 million pieces a year and a cluster recognized by state law. Wholesale, private label and collections for international buyers.
Juruaia (MG), the Lingerie Capital of Brazil, is home to around 400 intimate apparel companies, 90% run by women, which produce about 20 million pieces a year, roughly 15% of the segment's national output, and generate more than R$ 15 million in revenue per month (Agência Minas, 2025). State Law 25,181/2025 created the Polo de Moda e Lingerie de Juruaia e Região (Juruaia Fashion and Lingerie Cluster), covering 14 municipalities. Brazil exported US$ 206 million in apparel in 2025, and the Mercosur–European Union agreement, provisionally applied since May 2026, eliminates tariffs on industrial goods within up to 10 years. Grupo Eliana connects international buyers with the cluster's manufacturers for wholesale, private label and exclusive collections.
Industrial scale, atelier soul.
See data
| Bolivia | 38,7 |
| Uruguay | 13,3 |
| Argentina | 11,8 |
| Paraguay | 10,6 |
| USA | 4,2 |
See data
| 2024 | 185,4 |
| 2025 | 206,0 |
Sources: Agência Minas (2025), Muzambinho.com (Apr 2026), Diário do Comércio (Apr 2026), ALMG, Law 25,181/2025, BNB, Caderno Setorial (Dec 2025), FIEMG, Vestuário e Acessórios (2026). Minas Gerais exported US$ 8.15 million in apparel in 2025 (+2.3%).
What buyers find here.
Family-run, specialized manufacturers
Small and medium-sized companies, many with factory outlets, that master pattern-making, cutting, sewing and finishing of delicate garments.
Far beyond the bra
Lingerie, molded-cup and underwire bras, panties, shapewear, pajamas and nightgowns, swimwear, activewear, plus size and menswear.
Smaller runs and capsule collections
A structure that favors made-to-order runs, private label and fast replenishment, the opposite of imported mass production.
A women-led cluster
About 90% of the companies are run by women, a differentiator in purpose and social impact for brands and retailers.
Felinju, Festlingerie and Outlet
A trade fair calendar that brings the whole cluster together in one place, ideal for buyer missions and collection development.
A cluster recognized by state law
Law 25,181/2025 provides for training, a market information system and differentiated tax treatment for the cluster.
From brief to shipment.
Briefing
Market, target customer, price range, lines (lingerie, swimwear, activewear, sleepwear), sizes and required certifications.
Factory curation
We recommend the cluster's manufacturers that match your brief and arrange the visit or virtual meeting.
Samples and size range
Pilot samples, fit approval and a size range converted to your market's standard (USA, EU, Latin America).
Order and production
MOQ, price and lead time agreed per collection and per manufacturer, with quality monitoring.
Labels and packaging
Fibre composition, care instructions and country of origin according to the destination's rules, plus hang tags and packaging with your brand.
Customs clearance
DU-E on the Portal Único, certificate of origin for Mercosur and trade agreements, air freight via Viracopos or Guarulhos, or Correios Exporta Fácil for smaller shipments.
What you need to know to import from Juruaia.
| Topic | What applies in 2026 |
|---|---|
| Tariff classification (NCM/HS code) | Bras, girdles and shapewear: 6212; knitted panties, nightgowns and pajamas: 6108; knitted swimwear and sportswear: 6112. |
| Mercosur | 100% preference on trade between bloc members for originating products, with a certificate of origin and a sworn declaration (CMC Decision 5/23). Bolivia, Uruguay, Argentina and Paraguay are already the main buyers of Minas Gerais apparel. |
| European Union | Mercosur–EU agreement signed on January 17, 2026 and provisionally applied since May 1, 2026: the EU eliminates tariffs on all industrial goods within up to 10 years. Labels follow Regulation (EU) No 1007/2011 (fibre composition using harmonised names). |
| EFTA | Mercosur–EFTA agreement with immediate elimination of tariffs on industrial goods: in force with Iceland since October 1, 2026 and with Norway since November 1, 2026. |
| United States | Labels under FTC rules (Textile Act and Care Labeling Rule): fibre content in %, "Made in Brazil", manufacturer or RN number and care instructions. The July 2026 tariff exemption applies to coffee, not apparel: check the current tariff. |
| Certifications | OEKO-TEX Standard 100 (more than 57,000 certificates issued in 2024/25) and the ABVTEX responsible supply chain program, as required by the buyer. |
| Smaller shipments | Correios Exporta Fácil: up to 30 kg per parcel, up to US$ 1,000 with a Shipment List (Lista de Remessa); above that, with a DU-E handled by Correios. |
Sources: NCM 6212, NCM 6108, NCM 6112, European Commission (Sep 2026), Movimento Econômico (Oct 2026), ComplianceGate (2025), European Commission, Regulation 1007/2011, OEKO-TEX (2025), Correios, Exporta Fácil, FIEMG (2026).
Support to start exporting.
Current programs that help Juruaia companies enter the international market.
PEIEX
Assessment, training and an export plan for micro and small companies with export potential.
Exporta Mais Brasil
Business rounds with foreign buyers; the 2025 E-commerce edition included womenswear, swimwear and activewear, with subsidized participation.
Texbrasil
Brazilian fashion internationalization program: about 2,000 brands supported and more than US$ 11 billion in business. At Miami Swim Week 2026, 46 Brazilian brands closed more than US$ 1.65 million in immediate deals.
Acredita Exportação
Complementary Law 216/2025: micro and small companies under Simples Nacional recover PIS/Cofins credits on inputs used in exported products (2025–2026).
Drawback suspension
Suspends taxes on the purchase of inputs (lace, elastics, fabrics) used in exported products.
Buyer connections
We organize buyer missions, a multilingual catalog and service in Portuguese, English and Spanish.
Sources: Sebrae/ApexBrasil, PEIEX (Jan 2026), ApexBrasil, Exporta Mais Brasil 2025, Brasil 61 (Jun 2026), Abest (Jun 2026), Texbrasil, Coterie 2025, Agência Senado (Jul 2025), Movimento Econômico (Sep 2026).
Buy from Juruaia.
Tell us your market and the lines you're looking for: the message arrives ready on our WhatsApp, with a protocol number. We serve you in Portuguese, English and Spanish.
Lingerie export FAQ
Does Juruaia export lingerie?
Juruaia is one of Brazil's largest intimate apparel clusters, with around 400 companies and 20 million pieces a year. Grupo Eliana connects international buyers with the cluster's manufacturers for wholesale, private label and exclusive collections.
What products does the Juruaia cluster make?
Lingerie, bras and molded cups, panties, shapewear, pajamas and nightgowns, swimwear, activewear, plus size and menswear.
What is the NCM (HS) code for lingerie?
Bras, girdles and shapewear fall under NCM 6212; knitted panties, nightgowns and pajamas under 6108; knitted swimwear and sportswear under 6112.
Does the Mercosur–European Union agreement apply to lingerie?
Yes. The agreement, provisionally applied since May 1, 2026, provides for the EU to eliminate tariffs on all industrial goods, including apparel, within up to 10 years.
How do I place a private label order in Juruaia?
Send your brief through the form or WhatsApp (11) 99992-4741: we recommend manufacturers, organize samples and the size range, and agree on MOQ, price and lead time per collection.