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For retailers and distributorsCafé da Lee and Doces da Lee on your shelf.
For specialty food stores, coffee shops, hotels, inns, markets and distributors that want Minas Gerais products with brand, provenance and turnover.
Ateliê da Lee supplies Café da Lee and Doces da Lee to specialty food stores, coffee shops, hotels, guesthouses, markets and regional distributors. Our sales team sends a catalog, technical data sheet, volume terms and logistics from Juruaia (MG). Contact us through the form on this page or via WhatsApp (11) 99992-4741.
Every point of sale with its own solution.
Emporiums and stores selling Minas Gerais products
Sweets and coffees with gift packaging and a story for your customer.
Coffee shops and bakeries
Café da Lee whole beans for brewing and for sale at the counter.
Hotels and guesthouses
Coffee for breakfast, amenities with sweets and coffee, and guest kits.
Grocery and convenience stores
Fast-moving line of Minas sweets and specialty coffee.
Regional distributors
A partnership to take the brand to new cities, with volume-based terms.
Kits with your brand
Custom kits and baskets for chains, clubs and loyalty programs.
Product, information and consistency.
- Catalog with high-resolution photos and ready-made descriptions
- Spec sheet with ingredients, shelf life and storage
- Commercial terms based on volume and frequency
- Point-of-sale and social media materials
- Order planning for peak dates
- Direct service from the Ateliê team
From presentation to restocking.
Introduction
Tell us about your company, city and audience. We'll send our catalog and spec sheet.
Samples
We arrange tasting samples for your team and clients.
Terms
We define the product mix, volumes, lead times and delivery method.
First order
Order invoiced and shipped from Juruaia, with support materials.
Support
Planned restocking and monitoring of each product's turnover.
Distribute what only Grupo Eliana has.
Ateliê da Lee's distribution is dedicated to the exclusive lines created by Grupo Eliana, with direct curation, the Grupo Eliana First Quality Seal and a story to tell at the point of sale.
Café da Lee
Brazil's first dark coffee: lots from various producers, all scoring 84 SCA points or more.
- Clássico, Moka and Origem lines
- Whole bean, ground, drip bags and capsules
- Special and limited editions
- End-to-end tracking
Doces da Lee
Minas Gerais sweets with Lee's signature and our own audit protocol for artisan sweets.
- Doce de leite and artisan goiabada (guava paste)
- Brigadeiros and Minas cookies
- Gift and everyday packaging
Ateliê da Lee kits and baskets
Ready-made combinations from our exclusive lines for gifting.
- Coffee and sweets kits
- Seasonal baskets
- Custom kits for chains and private labels
Grupo Eliana launches
Every new line the group creates goes to partner distributors first.
- Priority on new releases
- Samples and tasting for the team
- Point-of-sale materials with every launch
Quality and provenance that move off the shelf.
ABIC-certified Specialty coffee grew more than 300% in 2025 but is still ~1% of retail volume; the average price of Gourmet coffee rose 20.1% over the year
Source: abic.com.br · 2026-01
Family agro-industries in MG produced ~43,000 tonnes of cheese in 2025; the state has 12,500 family enterprises, 8,800 of them dedicated to artisanal cheeses
Source: agenciaminas.mg.gov.br · 2026-01-19
Price sensitivity: in 2025, 39% of consumers buy the cheapest coffee brand, compared with 16% in 2023 (ABIC)
Source: abic.com.br · 2025-09-17
What your business needs from a supplier.
| What keeps you up at night | How Ateliê da Lee solves it |
|---|---|
| Artisan products sitting on the shelf. | A lean mix, suggested retail price and point-of-sale materials telling the origin story. |
| A small supplier who fails to deliver. | Restocking planning and direct service from the Ateliê team. |
| Documentation requirements. | Spec sheet, complete labeling, producers' health registration and invoice. |
| Batch that changes from one month to the next. | Curation with tasting of every batch: 84+ SCA point coffee and a stable sensory profile. |
| Cheeses and sweets have a short shelf life. | A selection of longer-shelf-life items and vacuum-packed cured cheeses. |
| Coffee shops and hotels need support. | Brewing guidance and our house recipe so Café da Lee tastes its best in the cup. |
To put together the right proposal.
- Business type and audience.
- Estimated monthly volume.
- Brewing equipment (for coffee).
- Display and refrigeration space.
- The documents your operation requires.
- Desired restocking frequency.
The questions everyone asks.
I already work with a well-known roaster.
Café da Lee comes in as an origin line, with a story and a score, for customers looking for something special.
Specialty coffee doesn't sell with my customers.
We start with a small product mix, measure turnover and adjust together.
Coffee prices have gone up a lot.
That's why curation matters: every real you spend comes with proven quality in the cup.
Everything we build rests on faith in God, honest work and people who care for people. Our faith and our values
Talk to our sales team.
Fill it in and send: the message arrives ready in our WhatsApp.
Sales questions
Does Ateliê da Lee sell to specialty food stores and coffee shops?
Yes. We supply Café da Lee and Doces da Lee to retailers, with a catalog, product spec sheets and volume terms.
Do you make custom-branded kits?
Yes. Custom kits and gift baskets for chains, clubs and loyalty programs.
How do I get started?
Send your company details using the form on this page. Our sales team will reply via WhatsApp.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.