Home · Eliana Oliveira
Entrepreneur · founder of Grupo ElianaEliana Oliveira, known as Lee.
Entrepreneur since 1999, founder of Ateliê da Lee and Grupo Eliana. A journey through retail, business associations, organization and investment, from Suzano (SP) to Juruaia (MG).
Eliana Oliveira, known as Lee, has been an entrepreneur since 1999, when she founded a disposable supplies distribution company in Suzano (SP). She was a director of the Suzano Commercial Association for many years, created Ateliê do Queijo in 2009 and today leads Grupo Eliana: Ateliê da Lee (franchise), Doces da Lee, Café da Lee, Eliana Oliveira Imóveis, Yousi Incorporadora and Revista Íntima. She is also a personal organizer, trainer and investor, with a home in Juruaia (MG).
Cheerful, proactive and driven by people.
Eliana Oliveira is one of those people who make things happen. She has been an entrepreneur for more than 25 years and built her career in retail, organization and relationships with people. Wherever she goes, she brings people together, creates projects and opens doors for other entrepreneurs.
In Suzano (SP), she founded a disposable supplies distribution company and was a director of the city's Commercial Association for many years, always engaged in social causes. In 2009 she created Ateliê do Queijo, which after 17 years became Ateliê da Lee, with a home in Juruaia (MG).
Today she leads Grupo Eliana, with businesses in food, real estate and content.
Everything we achieve begins with God.
We believe that every achievement of Grupo Eliana, from the distributor founded in 1999 to Ateliê da Lee in Juruaia, is the fruit of God's grace, of work and of the people He places in our path.
Faith guides our choices: treating every customer, producer, partner and employee with honesty, gratitude and respect; doing good work, as one who serves; and giving back to the city part of what we have received.
"Commit to the Lord whatever you do, and he will establish your plans."
Proverbs 16:3
From Suzano to Juruaia.
- 1999
First company
She founds a disposable-supplies distribution company in Suzano (SP) and learns retail hands-on: purchasing, logistics, customers and team.
- 2000s
Associação Comercial de Suzano
Joins the board of the Associação Comercial de Suzano (Suzano Business Association), where she works for many years in defense of local commerce and the town's social causes.
- 2009
Ateliê do Queijo
The first Ateliê do Queijo store opens in Suzano: choose carefully what to offer, present it with care and make sure every person leaves with the right flavor for their table.
- Meanwhile
Organization, training and real estate
Works as a personal organizer and trainer and begins investing in real estate, the foundation of Eliana Oliveira Imóveis and Yousi Incorporadora.
- 2026
Ateliê da Lee in Juruaia
Ateliê do Queijo becomes Ateliê da Lee and gets a new home in the Mirante neighborhood of Juruaia (MG), the Lingerie Capital of Brazil.
- Today
Grupo Eliana
Ateliê da Lee as a franchise, Doces da Lee, Café da Lee, real estate, land subdivisions, Revista Íntima, Podcast da Lee and the Sabores de Juruaia collection.
Many fronts, one way of doing things.
Businesswoman
Over 25 years founding and leading companies, from wholesale trade to food retail and franchising.
Local leadership
Director of the Suzano Commercial Association for many years, active in social causes.
Personal organizer
The organizing method that became curation at the Ateliê: few products, well chosen and well explained.
Trainer
She trains teams and franchisees, and leads the courses on table setting, the art of hosting, boards and coffee.
Real estate investor
A long-term vision for places and cities, leading Eliana Oliveira Imóveis and Yousi Incorporadora.
Magazine and podcast
Leading Revista Íntima and Podcast da Lee, telling the stories of women and entrepreneurs.
Choose well, care for people and build together: a business is only worthwhile when it helps the town grow.
Talk to Eliana.
Interviews, talks on entrepreneurship, organization and retail, appearances on Podcast da Lee and partnerships with Grupo Eliana. Email: atendimento@ateliedalee.com.br.
Questions about Eliana Oliveira
Who is Eliana Oliveira?
Eliana Oliveira, known as Lee, has been an entrepreneur since 1999. She is the founder of Ateliê da Lee and Grupo Eliana, a former director of the Suzano Commercial Association, a personal organizer, a trainer and a real estate investor.
Which companies are part of Grupo Eliana?
Ateliê da Lee (franchise), Doces da Lee, Café da Lee, Eliana Oliveira Imóveis, Yousi Incorporadora (land subdivisions) and Revista Íntima, plus Podcast da Lee and the Sabores de Juruaia collection.
Why is Eliana Oliveira called Lee?
Lee is Eliana's nickname and gives its name to the brands Ateliê da Lee, Café da Lee and Doces da Lee.
How do I contact Eliana Oliveira for press or speaking engagements?
Through our 24/7 digital service on WhatsApp (11) 99992-4741.