Home · Juruaia fairs
EventsTrade fairs and events in Juruaia.
Three major events, plus the bargain fairs, bring the Lingerie Capital of Brazil to life throughout the year.
A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026
Juruaia's main trade fairs are the Outlet (January; in 2026, January 12–31), Felinju, the fashion and lingerie fair (in 2026, April 23–25), and Festlingerie (September, the week of September 7). The 2027 dates are announced by Aciju.
How to prepare for a fair
- Book your lodging early.
- Make a list of the brands you want to visit.
- Arrive on the first day to see new releases and full size ranges.
- Bring business cards or your store's @ handle to swap contacts.
- Set aside time for a good meal: it's a long day.
| Event | When | What it is |
|---|---|---|
| Juruaia Outlet | January (2026: Jan 12–31) | Clearance sale with discounts of up to 80% |
| Felinju | March/April (2026: April 23–25) | Fashion and Lingerie Fair at Expoju |
| Festlingerie | September, week of Sept. 7 | Festival at the stores featuring the spring-summer collection |
| Opportunities Sale | Several editions a year | Local retail promotions |
The 2027 dates have not been announced yet. Follow Aciju, the business association that organizes the events.
Which one to choose?
- Want low prices: the Outlet, in January.
- Want new releases and contact with manufacturers: Felinju.
- Want the summer collection and a festive atmosphere in the stores: Festlingerie.
Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.
Between one shopping stop and the next, a taste of Minas.
In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.
Frequently asked questions
When is the Juruaia fair in 2026?
The Outlet ran from January 12 to 31, 2026, and Felinju from April 23 to 25, 2026. Festlingerie takes place in September, during the week of September 7.
When is the Juruaia fair in 2027?
The 2027 dates have not been announced yet. Historically: Outlet in January, Felinju in March/April and Festlingerie in September.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.