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Event · March/AprilFelinju, the lingerie fair.
Dozens of brands, new collections and buyers from all over Brazil at the Expoju event center.
A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026
Felinju is the Juruaia Fashion and Lingerie Fair, held at the Expoju events center. In 2026 it took place April 23–25, with more than 50 booths and about 70 brands, aimed at retailers and resellers.
A trade fair with a history
Felinju reached its 28th edition in 2025, making it a fair with a long tradition on the intimate apparel calendar. It is when Juruaia's manufacturers present their new lines to retailers from several states.
How to make the most of the fair
- Register in advance, if registration is required.
- Map out the booths and mark your priority brands.
- Bring your store's details: CNPJ (business tax ID) or CPF, delivery address and payment methods.
- Negotiate payment terms and minimum orders directly with the manufacturer.
- After the fair, visit the factory stores downtown to round out your order.
Trade fair vs. factory stores
| Felinju | Downtown stores | |
|---|---|---|
| Focus | Launches and business | Immediate purchase |
| For whom | Retailers and resellers | Resellers and end consumers |
| When | A few days a year | All year round |
Felinju (Juruaia Fashion and Lingerie Fair) is the city's main business event. In 2026 it took place April 23–25, with more than 50 booths, about 70 brands and more than 10,000 visitors expected.
Who it's for
Retailers, resellers and buyers who want to see new releases and talk directly with manufacturers.
Where
At the Expoju event center, which has parking for tour buses and vans.
For exhibitors
Ateliê da Lee prepares welcome kits and treats for trade show booths: talk to us ↗.
Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.
Between one shopping stop and the next, a taste of Minas.
In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.
Frequently asked questions
When is Felinju?
In 2026 it ran from April 23 to 25. It usually takes place between March and April; the 2027 dates have not yet been announced.
Where is Felinju held?
At the Expoju event center, in Juruaia.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.