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ResaleWholesale and factories in Juruaia.
About 400 garment makers produce millions of pieces a year. See how to plan your purchase for resale.
A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026
Juruaia has more than 200 intimate apparel factories that sell wholesale to resellers and shop owners. Minimum order, size range and payment methods vary by store. For new releases, go to Felinju or Festlingerie; for prices, to the January Outlet.
How to start an intimate apparel resale business
- Define your niche: everyday basics, sensual, bridal, plus size, pajamas or beachwear.
- Start small: a lean first order shows what your customers actually buy.
- Price carefully: cost of the item + shipping/travel + packaging + fees + your margin.
- Sell where your customer is: WhatsApp catalog, Instagram, home bazaar, referrals.
- Restock fast: arrange WhatsApp restocking with the stores so you don't lose sales.
Questions to ask at each factory
- What the minimum order is and whether I can mix styles and colors
- What's the size range (does it include plus size?)
- Payment methods and whether there's a discount for upfront payment
- Whether they ship by mail (Correios) or carrier, and the delivery time
- Whether they have an online store or catalog for restocking
- Exchange policy for defective items
Retail vs. wholesale
| Retail | Wholesale | |
|---|---|---|
| For whom | End consumer | Resellers and retailers |
| Quantity | Any | Minimum set by the store |
| Price | Unit price | Lower per piece |
Why shop in Juruaia
The city is home to more than 200 intimate apparel factories, with estimated production of more than 20 million pieces per year in the region and about 15% of Brazil's intimate apparel, according to the City Hall. Buying direct from the factory usually means more styles and wholesale terms.
How to plan
- Define your resale audience and price range.
- Come during a launch week (Felinju or Festlingerie) to see new collections, or at the January Outlet for prices.
- Ask each store about its minimum order, size range and payment methods: the rules vary.
- Write down contacts so you can restock via WhatsApp later.
Calendar
| Event | When | What it is |
|---|---|---|
| Juruaia Outlet | January (2026: Jan 12–31) | Clearance sale with discounts of up to 80% |
| Felinju | March/April (2026: April 23–25) | Fashion and Lingerie Fair at Expoju |
| Festlingerie | September, week of Sept. 7 | Festival at the stores featuring the spring-summer collection |
| Opportunities Sale | Several editions a year | Local retail promotions |
A little treat for your customers
A reseller who adds a Minas Gerais sweet to the bag builds customer loyalty. Ateliê da Lee puts together treats and kits: get in touch ↗.
Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.
Between one shopping stop and the next, a taste of Minas.
In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.
All the stores and factories in Juruaia.
Address, phone, map and directions for each business, with search by name, street and sector.
Frequently asked questions
Is there a minimum wholesale order in Juruaia?
It depends on each store. Ask about the minimum order, size range and payment methods before you close the deal.
How many factories does Juruaia have?
About 400 intimate apparel manufacturers, according to the business association and regional press.
When is the best time to buy wholesale?
Felinju (March/April) and Festlingerie (September) for new collections; Outlet (January) for prices.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.