Juruaia Outlet.

The big January sale of the Lingerie Capital of Brazil.

A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026

Quick answer

The Juruaia Outlet is the January clearance sale of the intimate apparel stores, with discounts of up to 80%. In 2026, the 17th edition ran from January 12 to 31. Go in the first few days to find the full size range.

How to make the most of a factory sale

Go in the first few days: the full size range sells out fast.
Prioritize basics: plain bras, panties and pajamas sell all year round and are the best buys for resale.
Check every piece: in overstock items there may be slight color variations between batches.
Ask about exchanges: the policy is often different for sale items.
Compare before you commit: take a walk around the shops before making large purchases.

What usually goes on sale

Previous-season lingerie and swimwear collections
Summer and winter pajamas
Activewear
Showroom samples and incomplete size runs

Planning your trip in January

January is vacation and rainy season in southern Minas Gerais. Leave early, bring an umbrella and book accommodation if you're staying more than one day. See how to get there and where to stay.

The Juruaia Outlet is the clearance sale that kicks off the year. In 2026, the 17th edition took place from January 12 to 31, with discounts of up to 80% at participating stores.

Tips

The best sizes sell out in the first few days.
January is hot and rainy in southern Minas Gerais: come prepared for the heat.
Take the chance to bring home Minas cheese and sweets: Ateliê da Lee is in the Mirante neighborhood.

Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.

Stop at Ateliê da Lee

Between one shopping stop and the next, a taste of Minas.

In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.

Directions Souvenirs from Juruaia

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