Home · Lingerie industry
For Juruaia garment makersFor the intimate apparel industry.
Juruaia is the Lingerie Capital of Brazil. Ateliê da Lee was born to add to it: treats for your customers, gifts for your team and supplier relations, with the flavor of Minas Gerais.
For intimate apparel manufacturers, Ateliê da Lee offers treats to include in retailers' and resellers' bags and deliveries, welcome kits for buyers and fairs such as Felinju, baskets and coffee for employees, and relationship gifts for suppliers. Everything is tailor-made, with a proposal via WhatsApp.
For every relationship your factory has.
The same quality, designed for those who buy, those who produce and those who supply.
Retailers, resellers and buyers
- Treats in the bag: a Minas sweet or cocada (coconut candy) with your brand's card
- Kits for top customers of the month or year
- Welcome kits for buyers visiting the factory
- Gifts for your best clients at Festlingerie and at year-end
Employees and seamstresses
- Year-end and special-occasion baskets, such as International Women's Day
- Café da Lee for the factory break room, with scheduled restocking
- Birthday and goal-achievement recognition kits
- Minas-style breakfast for internal events (on request)
Weavers, trims and partners
- Relationship gifts for key suppliers
- Kits for welcoming sales representatives
- Juruaia souvenirs for partners in other cities
Trade fairs, events and brand
- Booth giveaways at Felinju and fashion fairs
- Coffee break with Minas Gerais products for collection launches (on request)
- Packaging and cards with your apparel brand's identity
- Visibility in Revista Íntima, by Grupo Eliana (ask us)
Same town, same care.
Juruaia has about 400 garment makers, most of them run by women. Ateliê da Lee was also founded by a woman entrepreneur. We understand the rhythm of collections, fairs and deliveries, and we work on the industry calendar: the Outlet in January, Felinju in March or April and Festlingerie in September.
Buying from a local business strengthens the whole town.
Juruaia, the Lingerie Capital of Brazil
Actions throughout the year.
| When | State of the industry | The Ateliê's suggestion |
|---|---|---|
| January | Juruaia Outlet | Treats for customers who come to the sale |
| March | Women's Day | Kits for the team |
| March/April | Felinju | Booth giveaways and kits for buyers |
| May | Mother's Day | Treats in resellers' bags |
| September | Festlingerie | Summer collection launch kits |
| December | Year-end holidays | Baskets for teams, clients and suppliers |
A solution for every link in the chain.
Juruaia works as a network: garment makers, subcontracted workshops, suppliers, shop owners, resellers and fairs. Ateliê da Lee creates solutions for each of them.
To help your brand sell more
Treats and kits that reinforce your brand at every touchpoint.
- Post-sale treat with your brand label
- Collection launch kit
- Coffee in the showroom to welcome buyers
- Gifts for your top-buying retailers
To build loyalty among wholesale buyers
An experience that brings retailers back to Juruaia and to your apparel brand.
- Welcome kit for out-of-town buyers
- A treat on the first purchase and on repeat purchases
- Special box for customers of multiple collections
For those who take Juruaia to all of Brazil
Products that complement your lingerie display.
- Gift kits: lingerie + sweets + coffee
- Ateliê da Lee reseller program
- Ready-made promotional materials
For those who make the garment happen
Recognition for the people on the production floor.
- Birthday and goal-achievement baskets
- Coffee in the factory break room
- Kits for Women's Day and year-end
For the supply chain
Relationships with suppliers of fabrics, lace, trims and services.
- Year-end gifts branded with your clothing company's logo
- Kits for technical visits and negotiations
Felinju, Festlingerie and Outlet
A standout presence on the days Juruaia welcomes all of Brazil.
- Coffee served at the booth
- Treats for VIP buyers
- Kits for trade fair sales teams
Juruaia, the Lingerie Capital of Brazil.
Juruaia has about 400 garment makers, 95% led by women, produces more than 20 million pieces a year (~15% of national output in the segment) and has ~11,000 residents; 28th Felinju on April 10–12, 2025
Source: diariodocomercio.com.br · 2025-02-26
Intimate apparel was expected to move R$ 1.5 billion in June 2025 (Brazilian Valentine's Day), +10% y/y, with 62.3 million pieces sold (+4%); apparent consumption of underwear and sleepwear grew 10.6% in volume and 9.1% in value in 2024 (IEMI)
Source: centraldovarejo.com.br · 2025-06-05
For customers, staff and suppliers.
| What keeps you up at night | How Ateliê da Lee solves it |
|---|---|
| Hundreds of garment makers competing for the same retailer. | A post-sale treat with your brand inside every order: a gesture the customer remembers at her next purchase. |
| A trade fair booth just like everyone else's. | Coffee served at the booth and treats for VIP buyers at Felinju and Festlingerie. |
| A gift that fits neither the budget nor the shipping box. | Small, durable items, such as drip coffee and packaged sweets, priced with volume in mind. |
| Retaining and motivating the sewing team. | Birthday baskets, goals reached and coffee in the factory break room: internal marketing with flavor. |
| Gifts for suppliers and partners. | Ready-made kits with the garment maker's card, with no logistics of your own. |
| Demand peaks on key dates. | Planning for the year: Brazilian Valentine's Day (June 12), fairs, Christmas and the January outlet. |
Build your garment business's annual plan.
- Calendar of trade fairs and key dates for your garment business.
- Number of orders per month (for the post-sale treat).
- Brand file for labels.
- VIP list of retailers and resellers.
- Birthdays and team goals.
The questions everyone asks.
The margin is tight.
The right treat costs little per order and drives repeat purchases, which is where the margin is.
Sending perishable gifts by mail is risky.
We pick items with a long shelf life and sturdy packaging for shipping.
Everything we build rests on faith in God, honest work and people who care for people. Our faith and our values
Let's build the plan for your clothing business.
Tell us what you need and who it's for. We reply on WhatsApp.
Questions from garment companies
What does Ateliê da Lee offer lingerie manufacturers?
Treats to include in deliveries to retailers and resellers, kits for buyers and trade fairs such as Felinju, baskets and coffee for employees, and gifts for suppliers.
Can it be customized with the garment company's brand?
Yes. Cards and packaging can carry your brand's identity.
Do you handle large orders for Festlingerie and the holiday season?
Yes, with planning. Contact us in advance to secure your date.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.