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Coffee in Juruaia · MGCoffee from the land of the Coffee Mountains.
Juruaia grew up among coffee fields. Café da Lee is born here and takes the flavor of southern Minas Gerais to the world.
Coffee runs on a different time.
Before becoming the Lingerie Capital of Brazil, Juruaia was coffee country, and it still is: the bean covers most of the municipality's planted area. The town is part of the Montanhas Cafeeiras (Coffee Mountains) Circuit, alongside Guaxupé, Muzambinho and Nova Resende.
The Ateliê brings together coffees from Southern Minas and prepares Café da Lee, a signature line dedicated to origin and to the stories behind each harvest.
Which coffees are available today?
Emporium and home-style baked goods.
- Gostim Mineiro pão de queijo (cheese bread)Traditional Minas Gerais recipe, frozen to bake at home.
- Capela butter biscuits 400 gTo go with your coffee.
- Empadas (savory mini pies)Several flavors.
- Nhoque Chef Mineiro gnocchiSeveral flavors, ready for Sunday lunch.
- Janaúba manteiga de garrafa (bottled butter) 275 gThe liquid butter of the Brazilian backlands, for cassava, rice and sun-dried beef.
- Serra Sul artisan butter 400 gFarm butter for warm, fresh bread.
- Linken preservesLine of preserves; ask about flavors.
- Matuto da Canastra pork picanhaFor boards and barbecues.
Continue exploring the world of coffee.
Coffee from Southern Minas Gerais
The region, Juruaia and the Montanhas Cafeeiras (Coffee Mountains).
How to brew pour-over coffee the Minas Gerais way
- Use about 1 heaping tablespoon (10 g) of ground coffee for every 150 ml of water.
- Heat the water until almost boiling (it shouldn't bubble vigorously).
- Rinse the paper or cloth filter with hot water to remove its taste.
- Wet the grounds with a little water and wait 30 seconds.
- Pour the rest slowly, in circles.
- Serve right away: reheated coffee loses its aroma.
Grind for each method
| Method | Grind |
|---|---|
| Pour-over (paper or cloth filter) | Medium |
| French press | Thick |
| Moka pot (Italian stovetop coffee maker) | Fine |
| Espresso | Fine |
From plant to glass
In the Coffee Mountains (Montanhas Cafeeiras) region, the harvest runs from May to September. Then come drying, processing and roasting. Café da Lee is born from this journey, with Juruaia as its origin.
Questions about coffee
Where to find local coffee in Juruaia?
At Ateliê da Lee, in the Mirante neighborhood, which brings together coffees from the South of Minas and is preparing its signature Café da Lee line. Juruaia is part of the Coffee Mountains Circuit (Circuito Montanhas Cafeeiras), and coffee is the town's main crop.
Does Juruaia produce coffee?
Yes. Coffee takes up most of the municipality's planted area and accounts for about 98% of the value of its agricultural output, according to IBGE (PAM 2025). Much of it comes from family farming.
What to eat with coffee in Minas?
Pão de queijo (cheese bread), butter cookies, cornmeal cake, fresh cheese with goiabada (guava paste) and butter on corn bread. At the Ateliê you'll find Gostim Mineiro pão de queijo, Capela cookies, empadas and cheeses to go with them.
Where to take a break between shopping in Juruaia?
At Ateliê da Lee, in the Mirante neighborhood: a stop for a sweet, some cheese and local coffee to take with you before hitting the road.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.