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Invest in Juruaia.

The Lingerie Capital of Brazil in the heart of coffee country: a city growing four times faster than Minas Gerais, with two strong engines and room for new businesses.

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Quick answer

Juruaia (MG) is one of the best bets in southern Minas Gerais for investing in 2026. Its population grew 20% between 2010 and 2022, versus 4.8% in Minas Gerais (IBGE), and its GDP multiplied 3.6-fold between 2010 and 2023. The city has two engines: the intimate apparel hub, with about 400 companies and revenue above R$ 15 million a month (Agência Minas, 2025), recognized by State Law 25,181/2025; and Arabica coffee, worth R$ 245.2 million in 2025 (IBGE), 15 km from Cooxupé. The biggest opportunities are in intimate apparel private label and supplies, e-commerce and resale, specialty coffee and roasting, hospitality and food service, land developments and services.

Juruaia in 6 numbers

Why invest in Juruaia now.

+20%population 2010–20224 times the pace of Minas Gerais (+4.8%)

3.6xGDP 2010–2023from R$ 85.1 million to R$ 303.3 million

R$ 15 million+per month in lingerie≈ R$ 180 million/year (Agência Minas, 2025)

R$ 245 millionin coffee (2025)3.2x the 2020 value (IBGE)

+8.3%businesses in 1 year555 in 2023 → 601 in 2024

15 kmfrom CooxupéR$ 16.99 billion in revenue in 2025

Sources: IBGE Cidades (2010 and 2022 Censuses, 2023 Municipal GDP, 2024 Cempre and 2025 PAM, the latest official data available), Agência Minas, 2025 and Cooxupé/CNN Brasil, 2026. Changes calculated by Ateliê da Lee from the sources.

Pairings

The data side by side.

Population growth 2010–2022 (%)

See data

Juruaia	20,0
Minas Gerais	4,8
Brazil	6,5

Value of Juruaia's coffee (R$ million)

See data

2020	76,3
2022	151,5
2023	99,2
2024	174,2
2025	245,2

The two engines by year (R$ million)

See data

Lingerie (estimate)	180,0
Coffee (2025)	245,2

Active companies and organizations

See data

2023	555
2024	601

Pairing

R$ 37 thousand per company, per month

R$ 15 million per month divided among about 400 intimate apparel companies: an average of R$ 37.5 thousand in gross monthly revenue per company. Our own calculation based on data from Agência Minas, 2025.

Pairing

3 times Brazil's pace

Juruaia's population grew 20% between the 2010 and 2022 Censuses, versus 6.5% for Brazil and 4.8% for Minas Gerais. People arriving is a sign of jobs and of demand for housing and services.

Pairing

Women in charge

About 90% of the hub's companies are run by women (Agência Minas, 2025), compared with 34.3% women among business owners in Brazil (Sebrae/PNAD, 2026).

Lingerie: annual estimate (R$ 15 million per month × 12). There is no official IBGE series for the hub's revenue.

Trends 2025–2026

The market works in Juruaia's favor.

Fashion

Fashion leads e-commerce

Fashion sales at Nuvemshop stores rose 35% in 2025, the leading category (NuvemCommerce, 2026).

Textiles

Minas has 12.3% of companies

Of the country's textile and garment sector; national production grew 4.4% in 2025 (ABIT/Diário do Comércio, 2026).

Coffee

Record revenue

US$ 15.59 billion in exports in 2025, the highest in the series started in 1990 (Cecafé, 2026); 2025/26 crop year at US$ 14.6 billion (Cecafé, July 2026).

Economy

Minas breaks records

GDP of R$ 1.157 trillion in 2025 (Fundação João Pinheiro, 2026); Southern Minas accounts for 20.4% of the state's exports (FIEMG Painel Sul, 2026).

Investment

R$ 475 billion attracted

Private investment attracted by Minas Gerais since 2019, across 947 projects (Invest Minas, 2025).

Credit

BDMG hits a record

R$ 4 billion disbursed in 2025, 75% outside the state's Central region (BDMG, 2025).

Opportunities

Six reasons to invest.

Each thesis combines real data from Juruaia with a current market trend.

Intimate apparel

Manufacturing, private label and supplies

About 400 companies, 20 million pieces a year and roughly 15% of the segment's national output (Muzambinho.com, 2026). Underwear consumption in Brazil grew 9.1% in value in 2024 (IEMI/Abvtex, 2025).

Why now: Law 25,181/2025 created the Juruaia and Region Fashion and Lingerie Hub, covering 14 municipalities, with guidelines for training and differentiated tax treatment (State Law 25,181/2025). ABIT expects imports to grow faster than the market in 2026 (ABIT, 2026): the winners will be those with a brand, speed and proximity.

Private label and own brands for chains and online stores
Local supplies: bra cups, lace, elastics, trims and packaging
Pattern making, design and quality certifications
Plus-size, post-surgical, maternity lingerie and swimwear/activewear

Digital

E-commerce, resale and content

Fashion led e-commerce in 2025, up 35% in Nuvemshop stores (NuvemCommerce, 2026). Direct selling moves about R$ 50 billion, with 3.1 million resellers, 62% of them women and 79.9% selling via WhatsApp (ABEVD, 2025).

Why now: Resellers who buy in Juruaia already sell by phone: what's missing is local infrastructure for photography, catalogs, logistics and customer service at scale.

Photo, video and livestream studios for apparel makers
Shared fulfillment and shipping for marketplaces
Digital catalogs and resale platforms
Marketing agencies specializing in intimate apparel

Coffee

Specialty coffee, processing and roasting

Juruaia produced 7,488 tonnes in 2025, about 26 bags per hectare, worth R$ 245.2 million (IBGE). Brazil set a coffee export revenue record in 2025: US$ 15.59 billion, with differentiated coffees accounting for 22.6% of revenue (Cecafé/AgFeed, 2026).

Why now: Minas Gerais accounts for more than 52% of Brazil's coffee harvest in 2026 (Conab, 2026) and Cooxupé, 15 km away, had revenues of R$ 16.99 billion in 2025 (Cooxupé/CNN Brasil, 2026). Value is shifting to traceable, specialty, branded coffee.

Roastery and private-label specialty coffee brands
Grading, cupping and 84+ SCA microlots
Coffee shops and coffee tourism
Services for producers: drying, storage, certification

Tourism

Accommodation, food and events

Felinju 2026 expected more than 10,000 visitors (Diário do Comércio, 2026), and Minas Gerais welcomed more than 32 million tourists in 2024, with tourism accounting for about 7% of the state's GDP (Agência Minas, 2025). Domestic arrivals grew 35.1% at the end of 2025 (Secult-MG, 2025).

Why now: Wholesale buyers need places to sleep, eat and meet. BDMG offers Fungetur credit for lodging, restaurants and tourist transport (BDMG Fungetur, 2025).

Hotels and guesthouses for buyers and bus tours
Restaurants, cafés and delis
Convention and events center open year-round
Hosting for bus tours and shopping itineraries

Real estate

Subdivisions, commercial properties and warehouses

The population grew 20% between 2010 and 2022, four times the pace of Minas Gerais. In the state, the value of new subdivision launches reached R$ 3.41 billion in 2025, up 47.7% (Aelo-MG/Sinduscon-MG, 2026).

Why now: With the return to in-person work, cities with their own economy and local jobs are growing (CNB/SP, 2026). Juruaia is one of them: the city brings in workers from elsewhere to fill vacancies (Agência Minas, 2025).

Planned residential subdivisions
Housing for hub workers
Modular warehouses for apparel makers
Retail spaces and showroom suites

Services

Services, education and health

601 businesses and 3,040 people employed in 2024, with an average salary of R$ 2,135 (IBGE, Cempre). Minas Gerais opened a record 114,000 businesses in 2025 (Jucemg, 2026).

Why now: An industrial hub where 90% of companies are run by women needs daycare centers, schools, technical courses, accounting, technology and healthcare. BDMG has a credit line specifically for women entrepreneurs (BDMG, 2026).

Sewing, pattern-making and management courses
Daycare centers and full-time schools
Accounting, credit and technology for garment makers
Clinics and wellness services

Ideas inspired by other regions

Your profile

From the region or beyond.

For locals

Grow where you already know

Expand your garment business with private label, supplies or e-commerce.
Add value to coffee with private labels, microlots and tourism.
Open services that people currently seek in Guaxupé or Muzambinho.
Invest in real estate backed by demand from people coming to work in the hub.

For visitors

Join an established hub

Suppliers, skilled labor and buyers already in town.
Lower cost of living and property prices than in state capitals and inland São Paulo.
A trade fair calendar that brings buyers from all over Brazil.
A world-renowned coffee region 15 km from the country's largest coffee cooperative.

Risks

Risks and how to reduce them.

Investing well also means looking at what could go wrong.

Risk	What the data says	How to reduce
Competition from imports	ABIT projects imports growing 5.1% in 2026 (ABIT, 2026).	Brand, fast restocking, niches (plus size, post-surgical) and direct sales to resellers.
Volatile coffee prices	Arabica hit a real-terms record of R$ 2,565 per bag in 2025 (Cepea, 2025), but prices fluctuate a lot.	Branded specialty coffee, long-term contracts and diversification (tourism, coffee shop).
Sales seasonality	Sales concentrated around trade fairs and dates such as Valentine's Day (June 12 in Brazil), Mother's Day and Christmas.	Year-round digital channels, capsule collections and complementary lines (pajamas, swimwear, fitness).
Labor	The hub is already recruiting workers from outside the town (Agência Minas, 2025).	Sewing and pattern-making school, automation and housing for workers.
Urban infrastructure	53.7% of households connected to the sewer network in the 2022 Census (IBGE).	Opportunity for sanitation, fully serviced land developments and partnerships with the municipality.

Credit and support

Who funds and who supports.

BDMG

Women Entrepreneurs

Rate of 0.33% per month + Selic, up to 48 months with a 12-month grace period, for companies with at least 50% of their capital held by women (BDMG, 2026). Check current terms.

BDMG

Fungetur: tourism

0.41% per month + INPC, up to R$ 250,000 per CNPJ (company tax ID), for lodging, restaurants and tourist transportation registered with Cadastur (BDMG Fungetur, 2025).

State

Fashion and Lingerie Hub

State Law 25,181/2025 provides for training, a market information system and differentiated tax treatment for the cluster.

State

Invest Minas

Minas Gerais state government agency that supports private investment projects in the state (Invest Minas, 2025).

Sebrae Minas

25 years in the cluster

Consulting, training and business matchmaking for Juruaia's garment makers (Sebrae Minas, 2026).

Venue

Aciju and City Hall

The Juruaia Commercial and Industrial Association (Aciju) and the City Hall are the first point of contact for land, permits and partnerships.

Logistics

Close to major markets.

Destination	Road distance
Guaxupé (Cooxupé)	about 15 km
Ribeirão Preto (SP)	177 km
Campinas (SP)	239 km
São Paulo (SP)	352 km
Belo Horizonte (MG)	413 km
Rio de Janeiro (RJ)	554 km

Distances from Juruaia City Hall. Airports: Guaxupé (general aviation), Ribeirão Preto, expanded to 1.5 million passengers a year (Gazeta SP, 2026), and Viracopos, in Campinas.

Investment contacts

Where to start.

Juruaia City Hall	Rua Ana Vitória, 135, Centro · (35) 3553-1211 · juruaia.mg.gov.br
Aciju	Associação Comercial e Industrial de Juruaia · aciju.com.br
Sebrae Minas	0800 570 0800 · sebrae.com.br/mg
Invest Minas	investminas.mg.gov.br
BDMG	bdmg.mg.gov.br
Grupo Eliana	Real estate, land developments (Yousi Incorporadora), Ateliê da Lee franchise and distribution · WhatsApp (11) 99992-4741 · meet the group

Get in touch

I want to invest in Juruaia.

Tell us what you're interested in: the message arrives ready on our WhatsApp, with a protocol number, and we connect you with the right people in town.

Frequently asked questions

Questions about investing in Juruaia

Is it worth investing in Juruaia?

The data says yes: the population grew 20% between 2010 and 2022 (4 times the pace of Minas Gerais), GDP grew 3.6-fold between 2010 and 2023, the intimate apparel hub generates more than R$ 15 million a month and coffee brought in R$ 245.2 million in 2025. As with any investment, it requires analysis of the project and its risks.

What are the best opportunities in Juruaia?

Private label and intimate apparel supplies, e-commerce and reselling, specialty coffee and roasting, lodging and dining for buyers and bus tours, land subdivisions and commercial real estate, and services such as technical education, daycare, healthcare and technology.

Are there incentives to invest in Juruaia?

State Law 25,181/2025 created the Juruaia and Region Fashion and Lingerie Cluster, with guidelines for training and differentiated tax treatment. BDMG offers credit lines such as Mulheres Empreendedoras (Women Entrepreneurs) and Fungetur, with support from Sebrae Minas and Invest Minas. Check with the City Hall and Aciju about local conditions.

Where is Juruaia in relation to São Paulo?

352 km from São Paulo, 239 km from Campinas, 177 km from Ribeirão Preto and about 15 km from Guaxupé by road, according to the City Hall.

How can Grupo Eliana help those who want to invest in Juruaia?

Through real estate and land developments (Eliana Oliveira Imóveis and Yousi Incorporadora), the Ateliê da Lee franchise, distribution of exclusive lines and connections with the local network. Reach us on WhatsApp (11) 99992-4741.