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Export · Sul de Minas Coffee

Coffee from Juruaia to the world.

High-altitude Arabica from the Sul de Minas region, 15 km from Guaxupé, home of the world's largest coffee cooperative. Traceable lots, 84+ SCA specialty coffees and Café da Lee under its own brand or as private label.

Quick answer

Juruaia (MG) produced 7,488 tonnes of Arabica coffee in 2025 (IBGE) and lies 15 km from Guaxupé, a municipality that exported US$ 1 billion in coffee between January and May 2025 alone, and about 160 km from the Porto Seco Sul de Minas dry port in Varginha. Brazil set a record for coffee export revenue in 2025: US$ 15.59 billion, with differentiated coffees averaging US$ 432.78 per bag. Ateliê da Lee and Grupo Eliana connect international buyers with selected lots from the region, with end-to-end traceability, and offer Café da Lee (84+ SCA) under its own brand or as private label.

Market 2025–2026

Brazilian coffee by the numbers.

US$ 15.59 billionrecord revenue in 202540.04 million bags exported
22.6%of revenue comes from specialty coffeeUS$ 432.78/bag, about 11% above conventional
43%of Brazilian coffee goes to the EUGermany 13.5% and USA 13.4%
US$ 1 billionexported by GuaxupéJan–May 2025, Juruaia's neighbor
4.8 millionbags exported by Cooxupé50 countries in 2025
Exemptfrom US Section 301 tariffscoffee in all forms, Jul 2026
Destinations of Brazilian coffee in 2025 (% of volume)
13,5Germany13,4USA7,8Italy43,0EU (bloc)
See data
Germany13,5
USA13,4
Italy7,8
EU (bloc)43,0
Average price per exported bag (US$)
323,132024/25379,482025/26432,78Specialty 2025
See data
2024/25323,13
2025/26379,48
Specialty 2025432,78

Sources: Cecafé via Poder360 (Jan 2026), AgFeed (Jan 2026) and AgFeed (Jul 2026); Diário do Comércio (Jun 2025); Cooxupé/CNN Brasil (Mar 2026); Notícias Agrícolas (Jul 2026). Italy: 3.14 million bags out of 40.04 million (our own calculation).

The origin

The terroir of Juruaia and Sul de Minas.

What buyers need to know about the region the coffee comes from.

FeatureJuruaia and Sul de Minas
RegionSouth/Southwest Minas Gerais, in the Guaxupé immediate region. Juruaia sits at 877 m above sea level (City Hall); the region's coffee farms range from 900 to 1,300 m (Sebrae, 2025).
Species100% Arabica in Juruaia (IBGE, PAM 2025): 4,800 hectares harvested and 7,488 tonnes, about 26 bags per hectare, 8.6% above the Minas Gerais average.
VarietiesMostly the Catuaí group, well adapted to the region, plus Mundo Novo and other Arabica cultivars (Sebrae, 2025).
ProcessingDry process (natural) and wet process (pulped natural); hand-picked on mountain slopes and mechanized harvesting on flat areas.
HarvestFrom May to September; in 2026, the Sul de Minas harvest picked up from mid-May.
Sensory profileSweet flavor, velvety body, balanced acidity and complex notes, with the chocolate, caramel and nuts typical of the region's naturals.
ProducersAbout 80% are smallholders in Sul de Minas; 97.6% of Cooxupé members are micro or small producers.
RecognitionAt Cup of Excellence Brazil 2025, the record-setting auction lot came from Três Pontas (Sul de Minas) at US$ 65.10 per pound; in Cooxupé's Especialíssimo 2025 competition, the top 50 lots scored above 83 SCA points.
Geographical indicationThere is no "Sul de Minas" coffee GI registered with INPI as of 2026. Traceability by lot, producer and coordinates takes the place of an origin seal in negotiations.

Sources: Sebrae, Diagnóstico Sul de Minas Café Arábica (Jan 2026), IBGE, Diário do Comércio (Nov 2025), Compre Rural (Dec 2025), Notícias Agrícolas (Nov 2025), CNN Brasil (Mar 2026).

What we offer

Three ways to buy coffee from Juruaia.

Selected lots

Specialty green coffee

Curation of 84+ SCA lots from smallholders in Juruaia and the surrounding region, with cupping, grading report, samples and traceability by lot, producer, altitude, variety and process.

Private label

Café da Lee

Brazil's first dark coffee, roasted and packed: whole bean, ground, drip bags and capsules, for delis, coffee shops, hotels and retail chains abroad.

Private label

Your brand, our coffee

Blends and microlots developed for your brand, with a tailored sensory profile, roast, packaging and labeling in your market's language.

Volumes, Incoterms (FOB Santos is market practice), lead times and prices are set by contract, depending on the crop and lot availability.

How we export

From the coffee farm to your port.

  1. Brief and samples

    You tell us your market, volume, cup profile and required certifications. We send samples with a technical data sheet and cupping report.

  2. Contract

    Agreement on lot, price, Incoterm (FOB Santos, CIF or FCA), packaging (jute bags, big bags or GrainPro) and shipping schedule.

  3. Grading and preparation

    Re-processing, official grading (type, screen size and cup quality) and lot preparation in a regional warehouse.

  4. Documents

    DU-E on the Portal Único Siscomex, ICO certificate of origin, MAPA phytosanitary certificate when the country requires it, commercial invoice, packing list and B/L.

  5. Shipment

    Road transport to the Porto Seco Sul de Minas dry port (Varginha) or directly to the Port of Santos, which handles 78.7% of Brazil's coffee exports.

  6. Tracking and after-sales

    Lot data, geolocation of the plots and EUDR compliance documentation, plus tracking until arrival.

Requirements

Coffee export checklist.

StepRequirementResponsible party
RegistrationGeneral Classification Register at MAPA (CGC/MAPA) and a gov.br business accountExporter
RegistrationRadar Siscomex at the Receita Federal (Federal Revenue Service)Exporter
Customs clearanceSingle Export Declaration (DU-E) and LPCO on the Portal Único SiscomexExporter or customs broker
OriginICO certificate of origin: Cecafé or CNC for green coffee; ABIC and Coffee Trade Centers for roasted and ground coffee. Guaxupé/Japy, Varginha and Poços de Caldas are listed as ICO-registered locationsCertifying agent
Plant healthMAPA phytosanitary or sanitary certificate, when the importing country requires it (free of charge, requested online)MAPA / Vigiagro
United StatesFDA Prior Notice before arrival; coffee exempt from Section 301 surcharges since July 2026Importer / exporter
European UnionEUDR: geolocation of the plots, traceable lot, proof of no deforestation after December 31, 2020 and legality (CAR rural environmental registry, environmental and labor compliance). Applies from December 30, 2026 for large and medium-sized companies and from June 30, 2027 for micro and small companies. Brazil is classified as standard riskProducer, exporter and importer
AgreementsMercosur–EU provisionally applied since May 1, 2026; Mercosur–EFTA in force with Iceland (October 1, 2026) and Norway (November 1, 2026), with tariff reductions for roasted coffee—

Sources: Gov.br/MAPA (Aug 2026), ICO, certifying agents and ports 2025/26, Agrolink (Aug 2026), Notícias Agrícolas (Jul 2026), European Commission, Movimento Econômico (Oct 2026), Notícias Agrícolas (Jan 2026).

Regional logistics

Infrastructure next to Juruaia.

Guaxupé · 15 km

Cooxupé

Revenue of R$ 16.99 billion in 2025, 6.07 million bags received and 4.8 million exported to 50 countries; its specialty arm (SMC) exported 168,000 bags to 24 countries.

Varginha · about 160 km

Porto Seco Sul de Minas

More than R$ 70 million invested in coffee facilities, a climate-controlled warehouse at 18 °C and 60% humidity, and capacity expanding to 2 million bags; about 30 million bags a year pass through Varginha.

Santos · about 400 km

Port of Santos

Brazil's main coffee export gateway: 78.7% of exports in 2025.

Sources: CNN Brasil (Mar 2026), Diário do Comércio (Sep 2026), Notícias Agrícolas (Jan 2026). Approximate road distances.

Get in touch

Request samples and a quote.

Tell us your market and the type of coffee: the message arrives ready on our WhatsApp, with a protocol number. We serve you in Portuguese, English and Spanish.

When you submit, we open WhatsApp with your message ready to send. Your details go straight to our WhatsApp chat.

Frequently asked questions

Coffee export FAQ

Can I buy coffee from Juruaia for export?

Yes. Grupo Eliana connects international buyers with selected lots from Juruaia and Sul de Minas (84+ SCA, traceable) and offers roasted Café da Lee under its own brand or as private label. Contact us on WhatsApp (11) 99992-4741.

What is Juruaia coffee like?

High-altitude Arabica, 100% Arabica in the municipality, mostly Catuaí and Mundo Novo, natural and pulped natural processes, harvest from May to September and a sweet profile with a velvety body and notes of chocolate, caramel and nuts.

What documents are needed to export coffee from Brazil?

CGC/MAPA registration, Radar Siscomex, DU-E on the Portal Único, ICO certificate of origin, phytosanitary certificate when required, commercial invoice, packing list and B/L. For the European Union, EUDR compliance from December 30, 2026.

Does Brazilian coffee pay an extra tariff in the United States?

No. Since July 2026, the USTR has exempted Brazilian coffee in all its forms from Section 301 surcharges.

Through which port is the region's coffee exported?

Mainly through the Port of Santos, which handled 78.7% of Brazil's coffee exports in 2025, supported by the Porto Seco Sul de Minas dry port in Varginha.

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