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For guides and groupsBus tours at Ateliê da Lee: how we welcome your group.
An organized, quick and tasty stop for groups coming to shop in Juruaia. Book ahead, send your list and find everything ready for you.
Ateliê da Lee welcomes bus tours by appointment. The tour guide sends the day, time and number of people via WhatsApp; anyone who wishes can place an order in advance, which is set aside under their name. On arrival, the group tastes, shops and takes everything packed for the trip.
From booking to the road.
Book via WhatsApp
Tell us the date, estimated arrival time, city of origin and how many people are coming. We'll confirm the best window so the group is served right away.
Advance order (optional)
We send the menu to the group. Anyone who wants can order ahead and find their bag set aside, with their name, on arrival.
Arrival and welcome
We welcome the group with a quick introduction to the house cheeses, sweets and coffees. On fair days, we schedule the time in advance.
Shopping without lines
Organized service for the whole group, with quick payment by card, Pix or cash.
Packed for the trip
We advise what goes in your luggage and what goes in the cooler bag. Fresh cheese travels with ice; sweets and aged cheeses go in the suitcase.
Until next time
The guide gets a direct contact for the next trip and for the group's reorders.
For the guide and for the group.
Advance order
Menu sent before the trip and bags packed by name.
Travel kit
A bag with Café da Lee, doce de leite, cheese, pão de queijo (cheese bread) and the Sabores de Juruaia book, ready to go. Made to order.
Travel packaging
Guidance and packaging so cheeses and sweets arrive home in good shape.
Reserved time slot
An agreed time window so the group gets the most out of its shopping time.
Group terms
Special terms depending on group size and trip frequency. Ask us.
Direct contact
WhatsApp support before, during and after the trip.
Everything your group needs to know.
For bus companies, guides and passengers.
Every part of the bus tour has different needs. Ateliê da Lee plans the stop with all of them in mind.
Partner stop in Juruaia
A reliable stop to add to your itinerary and sell your bus tour better.
- Agreed arrival and departure times
- Organized service for the whole group
- Advance orders ready on arrival
- Promotional materials for the Juruaia itinerary for your company
- Terms for partner companies and trip frequency
A tour that sells itself
A differentiator to build group loyalty and fill up the next trip.
- Menu sent to the group before the trip
- Bags sorted by name
- Terms for tour guides based on group size
- Direct contact before, during and after
- Juruaia itinerary: shops, trade fairs and sights
Shopping with the flavor of Minas
A delicious break and products that can also become income.
- Specialty coffee, pão de queijo and sweets for the trip
- Vacuum-packed cured cheeses and sweets in jars
- Gift kits to take home or resell
- Ateliê da Lee reseller program
Respect for the driver
The person behind the wheel deserves care.
- Coffee for the driver at the stop
- Predictable stop time
- Access and parking details arranged in advance
How to add Ateliê da Lee to your itinerary.
- ContactReach us through our 24/7 digital service and tell us how often you travel.
- ItineraryWe set the best time for the stop around the stores and fairs.
- PromotionWe send you the stop's materials so you can promote your bus tour.
- Pre-orderThe group receives the menu and orders in advance.
- TripThe group arrives, picks up, enjoys and leaves on schedule.
An opportunity that moves millions.
Fashion hubs welcome thousands of buses and millions of shoppers a year. Juruaia and Southern Minas are on that map.
About 3,800 commercial outlets on 17 streets and an average of 200,000 people a day, reaching 1 million at year-end peaks (Univinco, 2025).
Source: gazetamercantil.com.br
R$ 5.7 billion in economic activity between September and December 2025 and 2.2 million visitors between October and December (AER44, 2026).
Source: tribunadoplanalto.com.br
About 100,000 buyers a week (up to 150,000 in high season), around 10,000 stalls and shops, parking for more than 6,000 vehicles (May 2026).
Source: oantagonista.com.br
About 400 lingerie manufacturers (95% led by women), more than 20 million pieces a year; Felinju 2026 (April 23–25) with more than 10,000 visitors and over 70 brands expected; mentions buyer caravans.
Source: diariodocomercio.com.br
About 400 intimate apparel companies, 90% founded and run by women, with gross revenue above R$ 15 million a month (Agência Minas, 2025).
Source: agenciaminas.mg.gov.br
The Lingerie Capital of Brazil: about 20 million pieces a year, roughly 15% of the segment's national output; 352 km from São Paulo and 413 km from Belo Horizonte (City Hall).
Source: muzambinho.com.br
About 2 million visitors a year and around 500,000 in the winter season; tourist numbers triple or quadruple in winter; Fenat from May 30 to June 21, 2026.
Source: itatiaia.com.br
About 1,100 knitwear factories; FestMalhas 2026 (June 3–21) with around 200,000 visitors and about R$ 50 million expected; previous editions exceeded 250,000 visitors and R$ 52 million.
Source: itatiaia.com.br
Shopping tourism is serious business.
Juruaia has about 400 intimate apparel companies, which produce about 20 million pieces a year, about 15% of national output in the segment; it is 352 km from São Paulo and 413 km from Belo Horizonte (City Hall)
Source: muzambinho.com.br · 2026-04-24
The 25 de Março area (SP) has about 3,800 shops on 17 streets and receives an average of 200,000 people a day, reaching 1 million at year-end (Univinco)
Source: gazetamercantil.com.br · 2025-11-10
The Região da 44 (Goiânia) generated R$ 5.7 billion between September and December 2025 (R$ 4.8 billion in wholesale) and received 2.2 million visitors between October and December (AER44)
Source: tribunadoplanalto.com.br · 2026-01-08
For the guide and for the group.
| What keeps you up at night | How Ateliê da Lee solves it |
|---|---|
| Tight schedule: the food stop delays the group. | A time slot booked in advance and organized service for the whole group, with a predictable stop time. |
| A line to pay and serving 40 people at once. | Advance order via WhatsApp and bags sorted by name, ready on arrival. |
| Cheese and sweets spoiling in the luggage compartment. | Travel guidance and packaging: vacuum-sealed aged cheeses, sweets in jars and whole-bean or ground coffee that hold up on the road. |
| The sacoleira (traveling reseller) wants to spend only on merchandise. | Gift and resale options: what she takes from the Ateliê also becomes a product to sell alongside the lingerie. |
| The guide needs something different to build group loyalty. | A stop the group talks about on the way home, special terms for guides based on group size and frequency, and a direct contact for your next trip. |
| Lack of information before traveling. | Online menu, guide to Juruaia's fairs, shops and routes, all on the website and sent to the tour guide. |
The checklist for the perfect stop.
- Date, arrival time and number of people confirmed.
- Menu sent to the group in advance.
- Advance orders with name and payment method.
- Insulated bag or box for perishables.
- Agreed pick-up and drop-off point.
- Tour guide's contact saved for the next trip.
The questions everyone asks.
We don't have time for another stop.
The stop is scheduled and the order can be ready: the group comes in, picks up and continues the trip.
The group already brings its own snacks.
The Ateliê is more than a snack stop: cheeses, sweets and coffees to take home and to give as gifts.
Cheese spoils on the trip.
We recommend the right products for the road and vacuum-pack them so they travel safely.
Everything we build rests on faith in God, honest work and people who care for people. Our faith and our values
Schedule your group's stop.
Fill it in and send: the message arrives ready in our WhatsApp.
Questions from guides and groups
Does Ateliê da Lee welcome bus tours?
Yes. Book via WhatsApp (11) 99992-4741 with the date, time, city of origin and number of people.
Can I place an order before I arrive?
Yes. We send the menu and anyone who wants can order ahead; their bag is set aside with their name on it.
Do you offer special terms for groups?
Yes, depending on the group size and how often you travel. Ask us on WhatsApp.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.