Home · Where is Juruaia
LocationWhere is Juruaia?
In southwestern Minas Gerais, among coffee farms, about 20 minutes from Guaxupé and around 4 hours 30 minutes from São Paulo.
A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026
Juruaia is in southwestern Minas Gerais, about 15 km from Muzambinho and 20 minutes from Guaxupé. It is approximately 352 km from São Paulo (about 4 h 30 min by car) and 413 km from Belo Horizonte (6 hours).
Short answer: Juruaia is in the south (southwest) of Minas Gerais, in the Montanhas Cafeeiras (Coffee Mountains) region. The nearest towns are Muzambinho (about 15 km) and Guaxupé (about 20 minutes). São Paulo is about 352 km away.
Nearby cities
- Muzambinho: about 15 km away. It has a bus station with buses to São Paulo.
- Guaxupé: about 20 minutes away. Home of Cooxupé, with more hotel options.
- Monte Belo and Nova Resende: neighboring towns, also coffee growers.
- Poços de Caldas, Alfenas and Ribeirão Preto: regional hubs a few dozen kilometers away.
Road distances
| Coming from | Distance | Approximate time |
|---|---|---|
| São Paulo (SP) | about 352 km | about 4.5 hours by car, via the Bandeirantes highway and SP-340 |
| Belo Horizonte (MG) | about 413 km | 6 hours by car, via MG-050 |
| Viracopos Airport (Campinas) | — | about 3 hours by car |
| Guaxupé (MG) | — | about 20 min |
| Muzambinho (MG) | about 15 km | about 15 min |
Other cities (straight-line, approximate)
Straight-line distances; by road they are usually 20% to 40% longer. Check the route on the map.
| City | Straight cut |
|---|---|
| Nova Resende | about 22 km |
| Monte Belo | about 23 km |
| Poços de Caldas | about 59 km |
| Alfenas | about 68 km |
| Ribeirão Preto (SP) | about 128 km |
| Campinas (SP) | about 190 km |
Open Juruaia and Ateliê da Lee in Google Maps ↗
Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.
Between one shopping stop and the next, a taste of Minas.
In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.
Frequently asked questions
What city is Juruaia near?
From Muzambinho (about 15 km) and Guaxupé (about 20 minutes), in southwestern Minas Gerais.
How far is Juruaia from São Paulo?
About 352 km, roughly 4.5 hours by car, via the Rodovia dos Bandeirantes and SP-340.
Does Juruaia have an airport?
The nearest major airport is Viracopos, in Campinas, about a 3-hour drive away.
Is Juruaia in southern Minas Gerais?
Yes. It's in the South/Southwest Minas region, on the Circuito Montanhas Cafeeiras (Coffee Mountains Circuit).
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.