Festlingerie, the town celebrates.

During the week of September 7, the stores present their spring-summer collection.

A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026

Quick answer

Festlingerie is Juruaia's open-air festival, held during the week of September 7, when the stores launch their spring-summer collection. In 2025 it ran from September 8 to 13.

What happens at Festlingerie

Stores decorated and open with the spring-summer collection.
Promotions and special terms for resellers.
Heavy flow of bus tours from several states.

Why go in September

It's the last chance to stock up for summer with new collections: swimwear, light pajamas, lingerie in seasonal colors. The weather helps too: September usually brings dry, warm days in Southern Minas Gerais.

Practical tips

Book your lodging in advance or stay in Guaxupé.
Arrive early: shops get crowded after 10 a.m.
Wear light clothing and sunscreen.
End the day at Ateliê da Lee with a sweet and a coffee.

Festlingerie is an open-air festival where the town's stores launch their spring-summer collection. In 2024, from September 2 to 7, it drew about 6,000 visitors and more than R$ 7 million in business. The 21st edition ran from September 8 to 13, 2025.

Tips

It's the best season for swimwear and summer collections.
Book your lodging in advance.

Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.

Stop at Ateliê da Lee

Between one shopping stop and the next, a taste of Minas.

In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.

Directions Souvenirs from Juruaia

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