Swimwear in Juruaia.

The lingerie city also dresses for summer: bikinis, swimsuits and cover-ups.

A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026

Quick answer

Juruaia has swimwear makers that sell bikinis, swimsuits and cover-ups at retail and wholesale. The summer collection arrives at Festlingerie in September, and the January Outlet brings discounts. In Juruaia, swimwear is made by local factories: bikinis and swimsuits straight from the manufacturer.

Bikini styles

Item	Models	For whom
Top	Bandeau, tube top, padded demi-cup, strapless, cropped	Molded cups and underwire support larger busts; triangle tops adjust to any body
Bottom	Thong, high-cut brief, bow-side, hot pant (high-waisted), bikini brief	Hot pants are the favorite for those who want more coverage
One-piece	One-piece swimsuit, bodysuit, cut-out swimsuit	Beach, pool and also as a bodysuit around town

Fabrics and finishing

Polyamide with elastane: the quality standard. Dries fast and keeps its shape.
Lining: lined pieces don't become see-through when wet.
UV protection: some fabrics have a protection factor. Ask in the store.
Trending textures: ribbed knit, lurex, crepe and exclusive prints.

Care tips that make your bikini last

Rinse in fresh water after the sea or the pool.
Hand wash with mild soap.
Dry in the shade; direct sunlight fades colors and dries out elastane.

For reselling swimwear

The season runs from September to March. Buy at Festlingerie to have the new collection at the start of spring, and use the January Outlet to restock at a better price. Selling sets with different top and bottom sizes is a differentiator.

Many Juruaia garment makers have expanded production into swimwear: bikinis, swimsuits, swim briefs and cover-ups.

When to go

The spring-summer collection is presented at Festlingerie, in September, the best time to see what's new. In January, the Outlet brings discounts.

Tips

Try on different sizes: fit varies from brand to brand.
For resale, ask whether you can put together sets with different top and bottom sizes.

Typical store hours: Monday to Friday during business hours and Saturday mornings. Most close on Sunday. Hours change during event weeks: check with the store before you travel.

Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.

Black and pink bikini on white fabric — Illustrative photo: Marissa Grootes / Unsplash

Stop at Ateliê da Lee

Between one shopping stop and the next, a taste of Minas.

In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.

Directions Souvenirs from Juruaia

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