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PostcardThe giant bra of Juruaia.
The must-have photo of the Lingerie Capital of Brazil.
A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026
Juruaia's giant bra, the largest in Brazil as certified by RankBrasil, is in Praça Prefeito Benjamin Antônio, next to the Igreja Matriz. Nearby is the giant thong, a 2023 record.
Why a giant bra?
The monument celebrates the activity that transformed the town: intimate apparel. Since the 1990s, sewing has grown from home workshops into around 400 garment makers, and the bra has become a symbol of local pride. The giant thong came later, in 2023, as a new record.
Walking tour around the square
- Photos with the giant bra and the giant thong.
- Visit the Mother Church of São Sebastião (Saint Sebastian), the town's patron saint since the days of the Barra Mansa village.
- A walk to Rua dos Gomes, the main shopping street.
Photo tips
- Shoot from below to show the scale.
- Include a person in the photo: it helps show the size.
- Avoid the midday sun, which washes out the colors.
- Tag @ateliedalee.com.br and the city on social media.
On Praça Prefeito Benjamin Antônio, next to the Igreja Matriz (Mother Church), stands the giant bra, the largest in Brazil, certified by RankBrasil. Nearby is the giant thong (5.88 × 5.12 m), a record registered in 2023.
Tips
- Best light for photos: early morning or late afternoon.
- Make the most of your visit to see the Mother Church of São Sebastião (Igreja Matriz de São Sebastião).
Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.
Between one shopping stop and the next, a taste of Minas.
In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.
Frequently asked questions
Where is Juruaia's giant bra?
On Praça Prefeito Benjamin Antônio, next to the Igreja Matriz (Mother Church), downtown.
Is Juruaia's bra the largest in Brazil?
Yes, certified by RankBrasil.
Your next stop in Juruaia.
Ateliê da LeeRua Vereador Alberto Mario Segreti, 97
Bairro Mirante · Juruaia, MG · CEP 37805-000
Phone and WhatsApp: (11) 99992-4741. Email: atendimento@ateliedalee.com.br. Directions, today's hours and reviews on our Google profile.