Activewear in Juruaia.

Leggings, tops, shorts and sets made in the same sewing tradition as the lingerie.

A guide to Ateliê da Lee, an emporium that began as Ateliê do Queijo in 2009, in Suzano (SP), created by Eliana Oliveira, known as Lee, an entrepreneur since 1999.
Updated October 17, 2026

Quick answer

Several Juruaia clothing makers produce fitness wear (leggings, tops, shorts and sets) in supplex, polyamide and technical fabrics, sold both retail and wholesale. Before buying, do the squat test to check for sheerness.

Activewear fabric guide

Fabric	Features	Recommended for
Suplex	Thick, firm, no visible lines	Weight training, leggings
Polyamide with elastane	Lightweight, cool to the touch, quick-drying	Running, hot weather, tops
Dry-fit (technical polyester)	Wicks sweat away from the skin	T-shirts and tank tops
Ribbed / textured	On-trend look, shaping effect	“Athleisure” sets

Quick in-store quality test

Squat test: put on the leggings and squat in front of a well-lit mirror. The fabric should stay opaque.
Waistband: wide and firm, doesn't roll.
Seams: flat seams (“flatlock”) don't chafe or leave marks.
Sports top: check the support level for your workout: low, medium or high impact.

Best-selling items for resale

Matching leggings + top set
High-waisted shorts and rompers
Basics in black, gray and navy blue that sell all year round

Know-how in stretch fabrics has led several Juruaia garment makers into activewear: leggings, tops, shorts, rompers and sets.

Shopping tips

Ask to see the fabric against the light: good fabrics don't turn see-through when you squat.
Check the seams and the waistband finish.
For resale, mix neutral colors with the season's trends.

Calendar

Event	When	What it is
Juruaia Outlet	January (2026: Jan 12–31)	Clearance sale with discounts of up to 80%
Felinju	March/April (2026: April 23–25)	Fashion and Lingerie Fair at Expoju
Festlingerie	September, week of Sept. 7	Festival at the stores featuring the spring-summer collection
Opportunities Sale	Several editions a year	Local retail promotions

Sources: Aciju, Diário do Comércio, IBGE and travel guides, consulted in October 2026. Dates and times may change.

Black sports top and sneakers — Illustrative photo: Sincerely Media / Unsplash

Stop at Ateliê da Lee

Between one shopping stop and the next, a taste of Minas.

In the Mirante neighborhood, Ateliê da Lee offers Canastra cheese and semi-cured cheese, goiabada cascão (guava paste), canned sweets, pão de queijo (cheese bread) and coffee from the region. For a break or to take home as a souvenir.

Directions Souvenirs from Juruaia

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